Quidtutor

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Project Overview

Company Name

QuidTutor

Location

UK

Industry

Online Education Platform

Quid Tutor is a groundbreaking online learning platform designed to make high-quality education affordable and accessible for students across the globe. Whether you're looking to strengthen academic fundamentals, prepare for exams, or explore new subjects, Quid Tutor connects you with experienced tutors ready to guide you every step of the way—for just £1 per 45-minute session.

Through the Quid Tutor platform, students can browse a wide range of subjects, choose tutors that match their learning style, book one-on-one sessions, and even access curated learning resources tailored to their goals. From school support to skill development, Quid Tutor is your go-to destination for effective, affordable, and personalized education.

The Challenge

Before partnering with us, Quid Tutor faced challenges due to a lack of clear brand identity and an inconsistent user experience. This made it difficult to build trust with students and parents, limited engagement, and created obstacles in developing a smooth, accessible platform for affordable online tutoring.

The Solution

To help Quid Tutor stand out, we established a strong brand identity and clear visual guidelines, creating a trustworthy and recognizable presence. We redesigned the user flow and interface to make the platform more intuitive and student-friendly—enhancing usability and positioning Quid Tutor for growth as a leader in affordable online education.

Our Contribution

  • Design Strategy
  • Problem Solving
  • Competitor Analysis
  • User Interview and Survey
  • Persona
  • Empathy Mapping
  • Customer Journey Map
  • Information Architecture
  • Paper Wireframe
  • High-Fidelity and Design
  • Prototyping
  • Usability Testing
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User Persona

The two personas are fictional and based on research in order to represent the different user types

Emma

  • 16 years old, Secondary school student

Goals and Needs

  • Improve grades and academic confidence

  • Access affordable, high-quality tutoring regularly

  • Find tutors who explain concepts clearly and match her learning pace

  • Study flexibly around school, extracurriculars, and exams

  • Build strong foundations for future education

Frustrations

  • Expensive private tutoring options that don’t fit the budget

  • Inconsistent teaching quality across platforms

  • Complicated interfaces that make booking or learning stressful

  • Limited availability of subject-specific tutors

  • Feeling lost when studying alone without guidance

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Maria Burgos

  • 32 years old, Freelance educator / part-time tutor

Goals and Needs

  • Reach a broader range of students who need academic support

  • Earn extra income through flexible tutoring sessions

  • Use a platform that’s easy to manage and navigate

  • Deliver meaningful learning experiences to help students grow

Frustrations

  • Platforms that take high commissions or offer low pay

  • Difficulty connecting with students who match their teaching strengths

  • Lack of communication tools or lesson tracking features

  • Poor interface design that complicates scheduling and session management

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Student User Flow

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Parent User Flow

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Wireframe

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Colors and Fonts

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Frontend Design

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Backend Pages

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